Transport, travel and tourism  

We have a particular specialism in transport research.  Having conducted over 200 projects on a host of transport and tourism brands.  These include Northern, Merseyrail, First Group, East Coast, Abellio Greater Anglia, National Express, Virgin, South West Trains, DLR and Visit Wales.

Regular surveys include brand tracking, OCE mystery shopping, media research, stakeholder research, station and service development studies, travel behaviour and recently we have been evaluating Northern’s pioneering Ambassador Scheme, which aims to improve accessibility to public transport among BME and socially excluded groups in the North of England.

We utilise a wide variety of techniques in undertaking these projects including observation, snatch and grab interviews, iPad fieldwork, online surveys, in depth interviews, focus groups, face to face and CATI.