Following a degree in Finance and Statistics and a brief near death experience as
an Accountant, she gained professional qualifications with the Chartered Institute
of Marketing and is now a Chartered Marketer.
Over 20 years experience in the Market Research Industry, exclusively on the supply
side, typically working on projects that combine both qualitative and quantitative
techniques. This work has been largely in Transport, Travel, Tourism and Leisure,
Retail, Direct Marketing, Advertising and Telecomms. She set up jgmrc (now Jungle
Green) in 2000. Janice is a full member of the MRS.
She also conducts educational seminars, talks and workshops for various educational
establishments and professional organisations.
Outside interests include road cycling and kayaking. Her guilty pleasure is Scrabble
on the iPad.